COOKIE POLICY

Effective Date: 1st January 2026
Regulatory Compliance: Malaysia Personal Data Protection Act 2010 (incorporating the Personal Data Protection (Amendment) Act 2024).

Sublime Telecom Sdn Bhd (Company No. 1056012-A | Company Reg (SSM): 201301026182 | D-U-N-S Number: 66-0137-024) respects your digital privacy. This Cookie Policy explains how our website and digital touchpoints utilize cookies and similar tracking technologies (pixels, web beacons, and local storage) to optimize user experience and power our online advertising frameworks.

1. What Are Cookies?
Cookies are small text files stored on your browser or device when you visit a website. They allow the website to recognize your device, maintain your session integrity, and store your user preferences.

2. Our Legal Basis for Tracking
Under the updated provisions of the Malaysia Personal Data Protection Act (PDPA), cookies that track unique user profiles, IP addresses, or online browsing behaviors for commercial purposes constitute the processing of personal data. Consequently, Sublime Telecom enforces an explicit consent mechanism. Non-essential cookies will not be deployed on your device until you grant affirmative consent via our Cookie Consent Banner.

3. Categorization of Cookies We Use
A. Strictly Necessary Cookies (Always Active)
These cookies are foundational to website functionality. Without them, core features like the e-commerce shopping cart, user login persistence, security firewalls, and multi-currency billing engines cannot operate. Consent is not required for these cookies, but they do not harvest permanent marketing data.

B. Analytical & Performance Cookies (Consent Required)
These cookies aggregate anonymous telemetry to help us understand how visitors interact with our site. They monitor metrics such as page views, bounce rates, and traffic sources.
• Example Providers: Google Analytics 4, Hotjar.

C. Functional Cookies (Consent Required)
These enable enhanced personalization, such as remembering your language preferences, region selection, or live chat customer support history across browsing sessions.

D. Targeting & Advertising Cookies (Consent Required)
These track your browsing habits across our site and external marketplaces to map your commercial intent. They enable us to deliver personalized, high-relevance advertisements on social networks and search engines (Retargeting) and prevent you from seeing the same ad repetitively.
Example Providers: Meta Pixel, Google Ads Tracking, Shopee/Lazada Collaborative Ads Pixels.

4. Marketplace Pixels and Third-Party Trackers
Because Sublime Telecom integrates closely with major digital marketplaces, our website utilizes shared advertising trackers (such as the Meta Collaborative Ads Pixel linked to our Shopee and Lazada brand stores). If you are logged into these marketplace platforms while visiting our site, data regarding your browsing behavior may be linked to your marketplace profile to show you relevant hardware deals when you browse those respective shopping applications.

5. How to Manage and Revoke Cookie Consent
You maintain full autonomy over your data footprint under the PDPA. You can modify or withdraw your cookie preferences at any time by:

1. Clicking the "Cookie Settings" anchor link located in our website footer.
2. Adjusting your browser preferences to block third-party tracking entirely.
3. Employing specialized privacy extensions or universal opt-out signals within your browser ecosystem.

Please note that disabling functional or performance cookies may alter your browsing experience and limit the fluid operation of our online technical support tools.

6. Data Retention & Policy Governance
Data collected via cookies is retained only for the minimum duration necessary to fulfill its designated commercial or analytical purpose. For a comprehensive overview of how we safeguard, store, and process your personal information, or to contact our appointed Data Protection Officer (DPO) under the 2024 PDPA
amendments, please refer to our Privacy Policy.